Lynne and Lindsey are a mother daughter team, which is something they love, and also something that is not terribly common in the financial world.  However, what is even more unique is that their legacy in finance originally lies with Lynne’s mother, Elva.

Elva was a very unique woman – born in 1904, she didn’t marry until she was in her 30’s, which was extremely rare for that era. Once she did marry, although Elva stayed home to raise her three girls, she also became a very skilled and successful stock trader. Every day she had a sacrosanct few hours where she would review her stocks, do research and work on her long-term portfolio – all from her little desk in her cozy living room. She managed on average 40-60 stocks at a time, and could tell you every detail of every company she owned stock in. In addition to managing her personal portfolio, Elva also opened and managed investments for a pension and profit sharing plan for her husband’s employees. She was disciplined, talented and had a true passion for investing until she died at the age of 86.

At one point, when Elva’s brother-in-law died, her sister-in-law, Ruth, found herself unsure how to manage the money that her husband had left her. Would it be enough? What should she do with the funds? How should she makes sure it could last for her lifetime and also provide for her two children? At this point, Elva took Ruth under her wing and taught her everything she knew about investing so that she could maintain her standard of living as an independent woman.

This was a critical turning point for Ruth. Without Elva’s help, she would have had to rely on strangers for help with no idea of whether they were doing what she truly needed or looking out for her best interest. However, with Elva’s help, she became successful in her own right and several times a week Elva and Ruth’s phone lines would be buzzing with phone calls between the two women to discuss their portfolios, their strategies and the markets overall. 

So often we hear the expression “knowledge is power”, but it is really the application of knowledge that is powerful. This principal of taking knowledge and helping people apply it to their lives so they can be successful and independent is what inspires Lynne and Lindsey to do the work that they do every day.